PR Case Studies

The Livestrong Foundation Crisis Communication Plan

Case Study developed by Claudia Teixeira under the direction of Professor Fran Bernhards. Master of Professional Studies in Public Relations / Corporate Communication. Georgetown University School of Continuing Studies. Executive Summary The Livestrong Foundation is a 16-year, highly accomplished American cancer charity organization that has served 2.5 million people and raised $500 million for the cancer… Continue reading The Livestrong Foundation Crisis Communication Plan

PR Case Studies

The Obama Administration and the Benghazi Attack Communication Crisis

Case Study developed by Arielle Hixson, Emily Karsnak, Cynthia Overton, and Claudia Teixeira under the direction of Professor Fran Bernhards. Master of Professional Studies in Public Relations / Corporate Communication. Georgetown University School of Continuing Studies. Executive Summary On Sept. 11, 2012, the American consulate in Benghazi, Libya suffered a violent attack that led to the… Continue reading The Obama Administration and the Benghazi Attack Communication Crisis