Presentations

Movimento Outubro Rosa

This slide presentation is about the history of the National Breast Cancer Awareness Month campaign and the importance of the campaign in Brazil. The presentation is in portuguese. It was developed as a volunteer work for a Brazilian non-profit organization that cares for needy patients undergoing cancer treatments in the city of Vitória da Conquista – Brazil. To know more about the organization please visit www.casadoamorvdc.com.

Speech

Haiti – Design for Development

This fictional speech was to be delivered by the head of the Inter-American Development Bank Cultural Center for the Georgetown MBA students.  The speech was written by Claudia Teixeira under the direction of Professor Mike Long for the Masters Public Relations/Corporate Communication program at Georgetown University. Welcome and greetings Good morning! I want to thank and congratulate Dean David Thomas, and… Continue reading Haiti – Design for Development

PR Case Studies

The Livestrong Foundation Crisis Communication Plan

Case Study developed by Claudia Teixeira under the direction of Professor Fran Bernhards. Master of Professional Studies in Public Relations / Corporate Communication. Georgetown University School of Continuing Studies. Executive Summary The Livestrong Foundation is a 16-year, highly accomplished American cancer charity organization that has served 2.5 million people and raised $500 million for the cancer… Continue reading The Livestrong Foundation Crisis Communication Plan

Speech

Social Innovation in Charity Thinking

This fictional speech was to be delivered by a consultant for Advertising for Humanity to the students of Johns Hopkins Carey Business School in Baltimore, MD. The speech was written by Claudia Teixeira under the direction of Professor Mike Long for the Masters in Public Relations/Corporate Communication program at Georgetown University. Welcome and greetings Good morning! I want to thank… Continue reading Social Innovation in Charity Thinking

Press Releases

Cooper University Hospital Announces Creation of Health-Records System

Fictional Press Release developed by Claudia Teixeira under the direction of Professor Mike Long for the Masters in Public Relations / Corporate Communications program at Georgetown University. FOR IMMEDIATE RELEASE                                                        … Continue reading Cooper University Hospital Announces Creation of Health-Records System

Op-eds

Op-ed – The Next Big Thing

Op-ed developed for the Master in Public Relations / Corporate Communications program at Georgetown University. Last week the world witnessed the flashy introduction of yet another great smartphone, the Samsung’s Galaxy S4, which promises to be the next big thing in technology. Mobile gadgets have been driving technology sales for some time, and companies strive to… Continue reading Op-ed – The Next Big Thing

Letter to the Editor · PR Docs

Letter to the Editor – Oblivion

Letter to the Editor for the Washington Times written by Claudia Teixeira. I was amused by Peter Suderman’s review of “Oblivion” on April 19 (The iActor Tom Cruise never fades in “Oblivion”). The text praised the artificial aesthetics of the movie and the robot-like performance by Tom Cruise and that pleasantly expressed my feelings. I read… Continue reading Letter to the Editor – Oblivion

Op-eds

The Winter 2013 European Horsemeat Scandal

Op-ed developed for the Master in Public Relations / Corporate Communications program at Georgetown University. A horsemeat scandal is spreading across Europe after horsemeat falsely labeled as beef has been discovered since last month in several European countries. The scandal has unveiled serious lapses in quality control on the food supply chain across the E.U. trading… Continue reading The Winter 2013 European Horsemeat Scandal